Jeri, Jeri, Jeri. My favourite place ever. This place is magical and will blow your mind! Set around sand dunes and the coast, the energy that this place permeates is something that I have never experienced before. I have never felt so happy and positive in a place, I would literally wake up with a smile on my face every morning. I had originally booked 2 nights here but ended up staying 10! This is common for Jericoacoara, many people get ‘stuck’ here for months, it’s charm will suck you in.
Getting to Jericoacoara is something special as it is a little convoluted. This is what makes this place special, because it is so secluded. To get there you must take a 6 hour bus ($100 from the hostel) from Fortaleza to Jijoca. Many international flights go to Fortaleza, you do not necessarily have to fly to Rio or Sao Paulo.
I ended up staying two nights in Fortazlea in a charming hostel called ‘Refugia Hostel’. This hostel was very clean and had super friendly staff, especially Fenne- my girl! They also give you a token chocolate bar when you check out with your name on it! It is the little things that you remember. Fortaleza city centre is not the nicest but there is a beautiful beach called croco.
After arriving at the bus stop in Jijoca, I took the sand buggy through the national park. There is a tourist tax to pay of R$5 a day, a new initiative brought in since 2017. The whole bus was then transferred onto jeeps. We then rode through the beautiful dunes, which was a treat in itself! We were then dropped into the town and I was in awe of the amount of sand! It is literally a town of sand, there are no roads or cars.
The hostel that I stayed in was called ‘Jeri Central’, despite it being on the little pricey side it was excellent. Rolf, the hostel worker made this place, he was the kindest man and would really go out of his way to help his guests. The hostel also had a pool, an excellent hammock area and an awesome breakfast included. They hosted some excellent dinners such as pizzas and burgers! Rolf would also take guests on different tours: a sunset tour over the sand dune and the full moon tour near the light house. There was also a sunrise tour on offer but this required waking up at 3am, I am not a morning person!
The big thing to do here is kite surfing, you will meet so many kite surfers and see kite surfing shops and related businesses. There are also some surf schools, this was the place where I tried surfing for the first time! Jeri is a good place to learn as the waves are super small and the water is shallow. I took two lessons with Club Ventos which was a beach club type place . My instructor was so encouraging and she was a woman win win!
There are also a couple of tours you can go on where you visit the lagoon. I think it is better to take a jeep to the lagoon and chill there for the day. You can also walk to Pedra Furada where you can see the arch, I would recommend going about 5-5:30 when all the people have disappeared! When I visited, it was only me and some security guards! Make sure that you walk back to the town with someone if you do decide to visit late as it gets pretty dark.
Jeri is great for nightlife, I went out a lot here. Every night there is a different party at a different place and you tend to see the whole town and people you’ve met previously. The parties range from forro (a traditional Brazilian dance), samba, reggae and funk (music that originates from the favelas and involves ‘twerking’). On the weekends there is a beach party where all the Caipririnha stands form a circle on the sand and there is a DJ. Instead of going out every night, sometimes we would have a Caipi from the stands and revel in the atmosphere.
The sunset is the thing to do in Jeri. There is a rooftop bar called ‘Cafe Jeri’ which is THE place to be in Jeri. It is open from Weds- Sun from 4pm- 9pm where you can watch the sunset and enjoy the dancers perform with fire! As you can imagine the drinks are fairly pricey here but you can definitely afford one Caipi. There is also a cover charge on weekends so maybe go in the week.
A place where I preferred to go to watch the sunset was ‘Dumundu bar’, this bar is located right on the beach and you can watch the beautiful sunset as well as seeing the surfers. It also has live music. A third place to watch the sunset is on the dune, this is what we did on the first night because we followed all the people. It is a little crowded up there, there are definitely better options!
Acai is everywhere in Brazil and there is an awesome place in Jeri called ‘Acai SOS’, this is a self service place where you can add as many toppings as you want. You are charged by weight and it is very reasonable! There is also an incredible ice cream shop called ‘Gelato and Grano’ with flavours from red velvet to guava.
I also found two vegetarian restaurants. One was called ‘Comida conscience Jeri’ and was a place where you chose your patty from a variety of proteins such as lentils, chickpeas or sweet potato. It then comes with salad and chutney in a huge wrap- delicious! It was a little further out from the main drag but only a 5 minute walk from the hostel (remember jeri is super small!) The other place ‘Do Bem’ was a vegan place only open at lunchtime, they offer two dishes which are a choice of two types of patties, rice, salad, beans and spinach- also so good!
What I loved about Jericoacoara is that it was so authentically Brazilian, the music, dance and culture was the real Brazil. There was hardly any western influence (that I could see). As I got to know the locals better I realised that many people that own the restaurants and hostels are from the west. Unfortunately, this is a common theme for many places in South America.
Jericoacoara is a very very special place. I would encourage you to go here soon as I am sceptical that this place will get more and more popular with tourists. Prices are already rapidly increasing, so get there while you can! I cannot suggest how long to stay here as most people extend their stay!
I think I was so blown away by Jeri because I really had no expectations, this is the best way to travel. Do not google places and look at the images or search tags on instagram, just go there with an open mind and your experience will be miles better!